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Maserati teams up with Bowers & Wilkins

Italian sports car maker Maserati has chosen speaker specialist Bowers & Wilkins to develop a new in-car sound system for its 2013 models.

MORE: B&W 805 Maserati Edition speakers

Announced at the Paris Motor Show by Maserati CEO Harald Wester and Bowers & Wilkins executive vice-president Evert Huizing, the 'long-term' partnership will work both ways as B&W will also be able to produce a range of co-branded audio products such as loudspeakers and headphones.

“If you look at the values the companies have in common, the partnership makes perfect sense,” Wester said.

“Both Maserati and Bowers & Wilkins have a proud heritage of traditional craftsmanship and engineering excellence. Both have a real commitment to innovation. And both continue to set benchmarks for performance and design in our industries."

To support the partnership, Maserati and B&W will launch a range of brand activities including a microsite, films and a series of events in cities around the world. The centrepiece of the campaign will be Seven Notes, inspired by the seven distinct notes produced by all Maserati car engines.

These engine notes have been used to create a series of exclusive tracks, composed and recorded by musician and producer Howie B (who has worked with U2 and Björk) at Abbey Road Studios in London. The tracks are available to download for free in high-definition audio from www.sevennotes.com.

In the past, B&W has developed in-car audio systems for the Jaguar XF and XJ saloons.

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.