Cinemas to show World Cup matches in 3D

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Selected cinemas in the UK and Ireland will show 3D broadcasts from South Africa, starting July 2

You may not be able to watch the 3D World Cup broadcasts on your 3D TV (Sky doesn't have the rights), but from July 2nd you will be able to watch the matches in 3D at selected cinemas around the UK and Ireland.

SuperVision Media has signed a deal with the Vue, Odeon, Cineworld and Empire chains to screen live 3D coverage of the World Cup, starting from the quarter-finals.

Participating cinemas will be in cities including London, Manchester, Liverpool and Newcastle. We'll bring you details of the exact venues as soon as we get them.

Daniel Webber, managing director of SuperVision Media, says: "If you aren't lucky enough to be going to South Africa, this will be the next best experience you can have.

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