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BBC and Sky to promote Ultra HD 4K TV

Ultra HD 4K TV

The BBC and Sky are part of a new industry group that has been formed to promote Ultra HD 4K TV in the UK.

The group, known as the UHD-Forum, will be led by the Digital TV Group and co-chaired by Chris Johns, chief engineer for broadcast strategy at BSkyB, and Andy Quested, head of technology for BBC HD and Ultra HD TV.

Its aim is to try and avoid the confusion that surrounded the launch of high-definition TV, first with HD-Ready sets and then Full HD models. There is, as yet, no agreed standard for Ultra HD 4K, so this needs to be resolved before an 'Ultra-HD Ready' logo is released.

MORE: All you need to know about Ultra HD 4K TV

From the outset the UHD-Forum will work closely with FAME (the Forum for Advanced Media in Europe) and other organisations to decide if there is a need for an 'Ultra HD profile'.

"This is a real opportunity to re-invigorate the market and through collaboration generate the greatest economic value for the UK," says Richard Lindsay-Davies, Director General of the DTG.

"In launching the UK UHD-Forum, the DTG is bringing together all relevant stakeholders to work towards the managed delivery of interoperable Ultra HD services, networks and devices."

Last week Samsung's 4K 65in and 55in TVs went on sale in Currys and PC World at £6000 and £4000 respectively. LG, Toshiba and Sony have also released 4K sets.

The BBC and Sony trialled 4K at this year's Wimbledon Championships.

via The Telegraph

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.