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YouView may have to change name after High Court ruling

YouView archive

The digital TV brand YouView could be forced to change its name after a High Court ruling declared the name infringed an existing trademark.

The long-running saga began soon after the company's launch, and saw YouView fail to register its brand as a trademark back in 2012.

A High Court ruling has now found that YouView does infringe a trademark: 'Your View', owned by Total Ltd., an independent telecommunications company.

Total has stated that it "will now be seeking an injunction against YouView to prevent any further use of the name ‘YouView’, together with financial payment and legal costs".

A YouView spokesperson has told What Hi-Fi?: "We plan to appeal against the court’s decision, as we maintain there is no confusion between our consumer-facing TV service, YouView, and the business-to-business billing platform, Yourview, provided by Total Ltd."

YouView had argued the trademark was invalid and that there was no infringement, but Mr Justice Sale in the High Court has ruled otherwise. This is the third court ruling in Total's favour against YouView.

YouView is the internet TV service backed by the likes of the BBC, ITV, BT and TalkTalk – and launched with the help of Lord Sugar – which brings digital TV and catch-up online content from all the big providers together in one easy-to-use package.

The Humax DTR-1010 YouView box was our Freeview HD recorder of the year in our 2013 Awards. YouView is yet to respond to the ruling.

See all our digital TV box reviews

by Joe Cox

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Joe Cox
Content Director

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys playing records and cycling (not at the same time).