Sky's 'Never Miss'
Sky's new 'Never Miss' online reminder service means you should never miss your favourite TV programmes again

Sky has today launched its latest innovation called 'Never Miss', an online reminder service which scans TV listings across all UK channels and then sends email notifications to viewers when their favourite movies or TV series are scheduled to appear on TV.    By registering with the service, viewers are able to select and track their favourite programmes or movies months ahead of standard scheduling. 

This means viewers no longer have to rely on electronic programme guides (EPGs) and or printed listings magazines to find out when their favourite shows are on TV. 'Never Miss' allows both Sky customers and non customers to add movie titles or TV series seasons to a personalised notification list within the service. Users then receive an e-mail reminder with broadcast details of the first transmission date.   Deep links into Sky's EPGThe service currently includes more than 34,000 movies and 500 series spanning drama, entertainment, documentaries and the arts, with more to be added over time. 

A search function allows users to search by keywords or browse by genre or title, with results sorted alphabetically or by viewer popularity, release date or age certificate. The individual notification lists can then be managed by adding or removing titles with a single click. As an added bonus for Sky customers, the service deep links into Sky's EPG which means that customers with Sky+ or Sky+HD boxes can schedule recordings of their favourite shows direct from their computer screen. Alasdair Wright, Director Online & Interactive Channels at BSkyB, says: "At Sky we are proud to offer the most comprehensive choice of great entertainment content in the UK. The launch of Never Miss is further proof of our commitment to investing in new and exciting ways to offer viewers the ability to take control of their TV experience."