Sky is to launch an online music service and has revealed Universal, the world's largest music group, as its first partner, in a partnership that will naturally look to challenge the dominance of Apple's iTunes.
The service will offer downloads to keep as well as the option to stream music, all for a monthly fee. Few details have been released, but rumours point to a monthly fee of around £10.
The tracks will be in the MP3 format, so there shouldn't be any compatability problems – though we're naturally more interested in the bitrate of the downloads.
James Murdoch, non-executive chairman of the Sky, said the company was also in talks to add other music groups and labels to the service, with the promise of further details to follow at a later date.
Universal boasts a huge roster of artists from Amy Winehouse to Elton John, Portishead to U2, so expect a broad range of music for your downloading pleasure.
More after the break
Watch this space for more information, as and when we get it...