Amazon Prime Day officially begins tomorrow, but the early deals have already appeared, and if you want a lot of TV for not a lot of money, it's probably not going to get much better than this.
Amazon's own 4-series Fire TVs had already dropped in price by £100, but now you can get another £100 off the 50-inch and 55-inch models. That means you can now pick up the 50-inch 4-series Fire TV for just £300 at Amazon, while the 55-inch version is £350 at Amazon.
Amazon Fire TV 4-Series 55-inch
was £550 now £350 (save £200)
The Ultra HD 4-Series was only launched earlier this year but there's already 36% knocked off the 55-inch version, with the 50-inch and 43-inch models getting similarly hefty reductions ahead of Amazon Prime Day.
The 43-incher is also reduced, but only by £60, although it still has the same specs as the larger two, including Dolby Digital Plus, Wi-Fi and ethernet, plus three HDMI 2.0 sockets and a single HDMI eARC 2.1 port. Even before the discount these were already fairly affordable TVs, though, so don’t expect more than 60Hz refresh rates and 300 nits of brightness.
They all run the same OS as Amazon’s Fire TV streaming devices, so you get easy access to Prime Video (obviously), Netflix, Disney+ and a number of other apps. A remote with Alexa voice control is also included.
The 2-Series is also discounted, with £50 knocked off both the 32in 720p model and the 40in 1080p one, bringing their prices down to £199.99 and £249.99 respectively. Both support HDR 10, HLG and Dolby Digital Audio.
Amazon’s Omni range, which uses QLED technology, offers hands-free Alexa control, and comes in 43-, 50-, 55- and 65-inch variants, is conspicuous by its absence from this deal, but we wouldn’t be surprised to see it discounted in the UK during the official Amazon Prime Day sale, which officially starts on the 11th July.