The success of Apple's iPhone makes it a brightly-lit target for rival manufacturers, and the newest contender is Samsung's Galaxy S, due in European shops in the next couple of months.
It uses a 4in 800x480-pixel Super AMOLED screen and a 1GHz processor, and packs features such as a 5MP camera able to shoot 720p HD video, 3.5G support, GPS with a digital compass, HSDPA for fast file downloads and a comprehensive media player.
There's also USB v2.0 and Bluetooth v3.0 connectivity, and IEEE802.11/b/g/n Wi-Fi, and the phone will play a wide variety of file formats. For video these include mpeg, H.264, DivX HD/XviD, WMV, AVI, MKV and FLV, while audio formats include MP3, AAC/AAC+, WMA, OGG, WAV and FLAC.
Oh, and it makes phone calls too.
The processor is the same one found in Samsung's Wave phone, Google's Nexus One, SonyEricsson's Xperia X10 and the HTC Desire, and delivers fast load times and multitasking support, while the screen has been designed to give bright colours and a sharp image even in bright daylight.
More after the break
Also onboard is Samsung's mobile Digital Natural Image engine (mDNIe), which based on the technology found in the company's LCD and LED-lit TVs, and of course the Android 2.1-powered phone has access to Google's mobile services such as Google Search, Gmail and Google Maps.
The phone also has DLNA technology for simple connectivity and sharing of pictures, music, video and other content, and should be on sale in Europe in the next month or two. Some retailers in Germany are already taking pre-orders.
Two versions of the phone will be available, with 8GB or 16GB internal memory, and this can be augmented with up to 32GB of extra capacity via a card slot.
Initial reports suggest the SIM-free price at launch will be around £550, but of course this is likely to fall as phone operators offer it with calling-plan bundles.