Samsung joins forces with headphone manufacturer Jays

Jays Headphones

Swedish headphone manufacturer Jays has signed an agreement with Samsung that will see the company's earphones promoted in Samsung stores.

The deal will initially see Jays products arriving in Samsung stores in Korea but could spread to other territories.

Ultimately collaboration on products, such as boxing Samsung smartphones with Jays' earphones – HTC and Beats Audio have done a similar deal – doesn't seem out of the question.

Rune Torbjörnsen, CEO of Jays, said: "We're continuing with our mission to deliver the highest quality and most musical sound to any media player and this collaboration with Samsung takes us even closer to this goal."

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Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff, and the Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).