Competition's heating up in the global smartphone market: even before its much-anticipated Galaxy S goes on sale in the USA, Samsung more than doubled its share in the first quarter of the current financial year, displacing Motorola to take fifth place in the 'league table'.
And with massive increases in the number of smartphones it's shipping, and the global roll-out of its new models still underway, analysts suggest the company's market position will continue to strengthen.
Market research company IDC says that while Samsung's slice of the smartphone pie is still relatively small, at 4.8%, that's almost double what it had for the same period last year.
The Korean giant also has the largest growth in terms of smartphones shipped worldwide, sending out 3m units between April and June, up 173% on its shipments in the same three months in 2009.
The smartphone market as a whole expanded 50% last year, with IDC saying that was mainly driven by Android-based phones such as those from Samsung and HTC, and while Nokia still leads the market by a huge margin with a 38.1% share, that was down 2.2 points year on year.
More after the break
Research In Motion, maker of the BlackBerry, also saw its share drop 1.3 points, but still holds second place with 17.8%, with Apple maintaining third place on 13.3%. Apart from Samsung, the fastest grower was HTC, which increased its market share by a over a half, and now holds fourth place on 7.6%.
The total worldwide mobile phone market grew some 14% year on year, with 317.5m phones shipped: Nokia leads the total market, selling more than second-place Samsung and third-place LG combined.
BlackBerry maker RIM is in fourth place, having shipped its 100 millionth device earlier this year, with Sony Ericsson fifth.