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NEWS: Shure's latest in-ear 'phones

Shure is launching a new entry-level SE110 model into its range of sound-isolating earphones, due out late October 2007. Designed for music-lovers looking to upgrade their freebie 'phones, Shure claims the SE110’s will deliver brilliant audio precision on a budget thanks to its 'balanced microspeaker' technology. The range consists of the SE210, SE310, SE420 and top-of-the-range SE530. All use the flexible sound-isolating 'sleeves', and claim to block over 90-percent of ambient noise. Included with the 'phones are three different-sized pairs of disposable black foam sleeves and soft flex sleeves – so they should fit every ear. We’ll let you know if you should upgrade to the SE110s when we review them in our Awards issue, out October 18th.

Joe Cox

Joe is Content Director for Specialist Tech at Future and was previously the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across print and online for more than 15 years, writing news, reviews and features. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung, reported from CES, the Bristol Show and Munich High End for many years, and provided comment for sites such as the BBC and the Guardian. In his spare time he enjoys mixing vinyl and cycling.