Mirror, mirror on the wall...

NEOD mirror TV

Here's the perfect addition for any Premiership footballer's mansion: a TV disguised as a mirror, that will set you back a cool £4000 (at least).

NEOD (New Era of Device) has created a range of high-def TVs that turn into mirrors when they're turned off.

Four versions are available: the Home collection starts at £4999, the Style models from £4500, in-wall units from £3820 and full-length mirror TVs from £5549.

All NEOD mirror TVs are fitted with integrated LED-backlit Loewe LCD TVs with Full HD (1080p) 200Hz capability.

Digital tuners are included, along with Dolby Digital Plus and DTS surround sound decoding, HDMI and USB sockets, plus Loewe's medianet interface for sharing internet and PC video content.

Screen sizes available range from 26in up to 55in, and the latter has 400Hz capability, dual DVB-T tuners, a DR+ 250GB hard drive and wireless LAN connectivity.

Available frame styles include white woven, Rombotech, gloss black, gloss red, gold, silver, white and walnut – as well as a special Swarovski Crystal finish which costs £1185 extra. Nice.

Stockist details for all models are available from Impact Screen Solutions or SAV Distribution.

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.