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Chord Company launches 'revolutionary' speaker cable plugs

Here's something unusual, even for a long-running hi-fi show: a product launch for speaker plugs. Chord Company has unveiled silver-plated speaker plugs – called ChordOhmic – that fit any speaker cable, as an instant upgrade to your hi-fi system.

Using technology developed for its flagship (and ultra-expensive) cables, ChordMusic and Sarum T, these silver-plated plugs are set to replace the more common gold-plated connectors in Chord's cable ranges.

Silver is more conductive than gold and copper, which is good news for preserving the audio signal between your hi-fi separates.

The Wiltshire-based company has been using silver plating in its high-end cables for many years, believing the higher conductivity results in lower resistance, less signal loss and a better audio performance from source to speakers.

ChordOhmic plugs will now be available across all of the company's speaker cables, from the entry-level Clearway all the way to the high-end ranges.

What's more, these ChordOhmic speaker plugs can be bought separately and can fit on to other brands' cables, too. You can also buy eight for £64.

Want to hear the difference between gold and silver plating? If you're visiting the Bristol Sound & Vision Show this weekend, head to the Chord Company room for a demo.

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Kashfia Kabir
Hi-Fi and Audio Editor

Kashfia is the Hi-Fi and Audio Editor of What Hi-Fi? and first joined the brand over 10 years ago. During her time in the consumer tech industry, she has reviewed hundreds of products, been to countless trade shows across the world and fallen in love with hi-fi kit much bigger than her. In her spare time, Kash can be found catching up with TV shows, tending to an ever-growing houseplant collection and hanging out with her cat Jolene.