BADA promises better demonstrations to enhance customer service

BADA Demcraft logo

BADA developed its 'Demcraft' training in association with a number of manufacturers, including Arcam, B&W, The Chord Company, Naim and PMC, and the programme is endorsed by these companies and Chord Electronics, Denon, Dynaudio, KEF, Marantz, Meridian and The Multi-Room Company.

Last year BADA mandated that completing the Demcraft training would be a requirement for membership of the association, and a plan was put in place to train every member of staff in members' shops with dealings with the public.

Only one member failed to complete the course, and as a result has had its membership revoked.

BADA chairman Simon Byles says that "BADA has created the first UK wide network of hi-fi retailers who are all trained to a single standard that has the backing of the major manufacturers

"This really does offer something to the hi-fi buying public that has never been available before.”

The association will soon be launching its Visioncraft course, focusing on multichannel vision-based systems.

For a full list of approved retailers, see the BADA website.