Another nail in the coffin for the disc. Subscribers of LoveFilm By Post have received an email notifying them of the service's closure on 31st October 2017

Breaking news: streaming is big. So it’s hardly surprising that the LoveFilm disc rental postal service is finally admitting defeat in the face of the convenience and affordability of streaming - especially since its subscription cost soared in 2015.

In the email, Amazon, which acquired the service in 2011, has openly attributed the decreasing demand for DVD and Blu-ray rental to the popularity of video streaming – something its own Prime Video service has played a part in.

The streaming (and shopping) goliath will undoubtedly hope that subscribers will instead make use of its Prime Video streaming service. To that end, Amazon is offering LOVEFiLM By Post members a £15 discount on an Amazon Fire TV Stick (RRP £40) with a promotional code. Customers will not be billed for their LoveFilm subscription after 30th September 2017.

LoveFilm was one of the first monthly 'all you can eat' media services, paving the way for the subscription model now used by the likes of Netflix and Spotify. And while sending discs through the post may seem archaic to many, the service remained popular with those who valued the breadth of the library and the reliable AV quality of DVDs and Blu-rays.

Sadly, it seems it wasn't enough for Amazon...


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lacuna's picture


Whilst I do use Prime Video the quality isn't on par with blu-ray and, whilst it might seem strange to some, I don't like having to choose what I watch. With lovefilm by post we just watch what has been sent and there is no time wasted trying to make a choice.  It seems there is another company, Cinema Paradiso, offering a similar service so we may give them a go.

davidf's picture

Don't worry...

davidf's picture


Although, to be fair, more people would've rented more discs had they actually added them to the catalogue - they always seemed keen to add re-releases of older films to the catalogue that never actually became available. My list of "yet to be announced" was larger than my available rental list.