Top-Up TV undercuts rivals on Sky Sports 1

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Sky Sports prices start from £22.99 for TV-only service, targeted at Freeview owners who don't want a long-term contract

Top-Up TV

Unlike its rivals Sky, Virgin Media and BT, Top-Up TV does not offer bundles of services such as broadband and telephony.

Sky Sports 1 will be available for £22.99 a month, a pack with with Sky Sports 1 and 2 will cost £31.99 and a triple pack including ESPN will be £39.99.

BSkyB offers Sky Sports 1 or 2 for £29, or a pack with all four sports channels, Sky Sports News, broadband and telephony for £38 plus £11 line rental.

Virgin Media charges £13.50 for Sky Sports 1 or 2, but this must include its basic TV channel package for an extra £11 (£24.50 in total).

BT Vision offers Sky Sports 1 and 2 for just £6.99 with ESPN and on-demand sport thrown in. Sky Sports 1 and 2 combined cost £11.99.

However, to get these heavily-disounted packages BT customers must agree to a 24-month deal and pay £11.54 in line rental and £17.99 for a TV/telephone/broadband pack.

Earlier this month a price war broke out between BT Vision and BSkyB over Sky Sports.

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