Onkyo & Pioneer Corp transfers its European operation to Aqipa

By Simon Lucas
published

All business activities (sales, marketing, customer support, distribution and spares) will transfer with effect from 1st October 2018.

Onkyo & Pioneer Corporation 'has agreed the transfer of all its hi-fi and home cinema brands' business activities to Aqipa GmbH of Austria. This includes the Esoteric, Integra, Onkyo, Pioneer and TEAC brands.

The asset deal, estimated at around €140m in revenue, sees the Austrian distributor take over every aspect of Onkyo/Pioneer's European operation.

"We are really excited that Pioneer and Onkyo Europe and all its related brands... as well as all their European employees, will be joining the Aqipa family. The brands will coninue to bring great products to market while we will deliver heightened brand awareness", said Aqipa CEO Christian Trapl.

Aqipa GmbH was founded in 1990, and focuses on marketing and distribution of premium consumer electronics products throughout the world.

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Simon Lucas

Simon Lucas is a freelance technology journalist and consultant, with particular emphasis on the audio/video aspects of home entertainment. Before embracing the carefree life of the freelancer, he was editor of What Hi-Fi? – since then, he's written for titles such as GQ, Metro, The Guardian and Stuff, among many others.