YouTube to block mainstream music videos

9 Mar 2009

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YouTube has decided to block mainstream music videos from the major music companies, and many independent labels, after failing to reach a new licensing agreement with the Performing Rights Society (PRS).

From 6pm tonight, March 9th, thousands of popular music videos will no longer be available to view on YouTube in the UK.

YouTube, which is owned by Google, is thought to want to pay considerably less than it currently does for the copyright to publish the videos.

Steve Porter, head of the PRS, said he was "outraged, shocked and disappointed" by YouTube's decision.

Patrick Walker, YouTube's director of video partnerships, told the BBC that the move was "regrettable".

Let us know what you think.

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Steve Porter, head of the PRS, said he was "outraged, shocked and disappointed" by YouTube's decision.

Those are three rather different emotions.  I wonder whether he experienced them all in sequence, or at the same time.  If the latter, he may have exploded.

I'm with YouTube on this one. Having seen the music industry as both an insider and from the position of a music product manufacturer it's clear that parts of the music industry think that we owe them a living. The PRS hides behind the guise of serving the poor and the needy, jobbing musician and song writer where as in fact they keep the elite in cocai..I mean beer and the jobbing musician begging for a free pint after a gig in a small town pub.

The music industry(corporate) has woken up, if a  little late to the need for the likes of YouTube and learnt that freebies can actually lead to wider revenue streams from an even wider and in some cases more affluent audience.

It is simple. Cake and eat it, you cant have. Either you want the music to be publicised and then, hopefully generate some revenue through clever means or not be heard at all. They will then winge and grumble that no one listens to their 'amazing' music and that they deserve as much if not more that an X-factor runner up.. blah blah blah.

In the long or even medium term, organisations like the PRS are dead. Music has never been more democratic and the wiser self motivated musicians will take advantage. I hope I don't sound too much like Norman Tebbit!!! But there is a reasonable point in this case. We have a generation of people growing up to free music. I dont see that changing any time soon.