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Pure Digital i10 review

Simple, cheap and easy to use but where sound is concerned, the i10 disappoints Tested at £30.00

What Hi-Fi? Verdict

Simple, cheap and easy to use but where sound is concerned, the i10 disappoints


  • +

    Charges iPods and allows remote control


  • -

    Emasculates iPod sound

iPod docks, or even 3.5mm inputs, are by no means common sights on budget-orientated equipment. That's why Pure's i-10 seems such a timely idea – dedicated docks at this sort of price are thin on the ground.

After a long stint with it, we're afraid we know why that is.

The i-10 is a stripped-down unit, with a battery-charging cradle, input from the mains and 3.5mm output to your amplifier. There's also a little remote control.

There's not much to the i-10 then, and when it comes to sound quality it lets itself down quite badly.

Sounds drab and uninspired
No matter the genre or compression of music we played – everything from an iTunes-purchased, 128kbps file of Elvis Presley's Way Down to a lossless file of Anne Sofie von Otter's intimate reading of Elvis Costello's Baby Plays Around – the Pure sounds drab and uninspired.

Timing is ragged, vocalists sound matter-of-fact, and low frequencies are only half-inflated.

For £30, there's a case to be made for the straightforward iPod dock that allows charging and remote control without sticking its oar into sound quality.

A dock that sounds inferior to an iPod's headphone output simply won't fly.

What Hi-Fi?
What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.

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