Tim Cook reveals why Apple killed the iPod Classic

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Apple CEO Tim Cook has revealed why the company pulled the iPod Classic from its line-up last month, citing an inability to get the parts and low demand.

Speaking at the Wall Street Journal's WSJ.D conference, Tim Cook said Apple could no longer get the necessary parts to continue making the iPod Classic.

"We couldn’t get the parts anymore, not anywhere on Earth," Cook said. "It wasn’t a matter of me swinging the axe, saying: 'What can I kill today'."

And Cook noted this: "The engineering work was massive, and the number of people who wanted it very small. I felt there were reasonable alternatives."

Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).