LG slashes the price of its 55in curved OLED TV by £3000

By Andy Clough
published

Could this be the start of an OLED price war as manufacturers prepare to launch more new OLED TVs at CES in January?

LG 55EA980W

LG appears to have slashed the price of its curved 55in OLED TV – which we're currently giving away as a competition prize – by a whopping £3000.

This brings the LG 55EA980W, which has been on sale since September at £8000, down to a (slightly) more affordable £4999. Richer Sounds is already advertising it online at the new price, as are other retailers such as John Lewis and Crampton & Moore.

MORE: WIN a LG 55EA980W curved OLED TV

We have already reviewed the LG 55EA980W at its launch price, and gave it four stars. We were impressed by its stunning black levels, punchy highlights and a natural touch with colours, but worried about its lack of 4K compatibility.

Arch-rival Samsung, meanwhile, still seems to be selling its 55in curved OLED model, the KE555S9C, at its original price of £7000. It will be interesting to see if it follows LG's lead and cuts the price too. We have a strong hunch it might.

Earlier today both Korean companies claimed they would be launching the "world's first" 105in curved Ultra HD 4K LCD/LED TVs at CES 2014 in January.

By Andy Clough

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Andy Clough
Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.