Samsung has announced Amazon Video as the first content provider to support its HDR10 Plus standard.
Made available to third party companies in March of this year, HDR10 Plus is a form of metadata analytics developed by Samsung, based on HDR10 technology.
'Metadata analytics' sounds quite involved, but it's pretty simple to explain: the selling point is that HDR10 Plus has dynamic metadata. This allows the TV to adjust brightness levels on a broadcast to each scene, or even each frame, aiming for a more accurate representation of how the scene 'should' look.
Static metadata, which HDR10 uses, keeps the same metadata throughout a TV program or film - meaning bright scenes could come across as darker than intended (or visa versa) because the television is set at an overall, 'static', brightness level.
