Our TV Product of the Year has a new lowest price – but there's a catch

A photograph of a TV set-up in a living room
(Image credit: What Hi-Fi?)

An Award-winning TV hitting a new lowest price is a cause for celebration, right?

And not just any Award-winning TV, but our Product of the Year and go-to reference TV, the Sony Bravia 8 II, is now £1949 at Richer Sounds (for the 65-inch model).

So what's not to like? Well, a recent Bravia TV software update has caused problems on several Sony TV models, including our very own TV & AV Editor's Bravia 8 II.

If you purchase the Bravia 8 II, we recommend not updating the system software until the issues are resolved, especially if you plan to use external sources and a sound system connected via eARC. Issues range from audio dropout to lip-sync to Dolby Vision content refusing to play.

However, if you're not planning on connecting any HDMI-equipped sources or you're fine with holding fire on that update, you'll have a wonderfully cinematic TV on your hands.

Use the code TRADE250 to save £250 and get this new low price.

Sony  Bravia 8 II
What Hi-Fi? Award Winner
Save £1,050
Sony Bravia 8 II: was £2,999 now £1,949 at Richer Sounds

The Sony Bravia 8 II is our Product of the Year for a reason: it boasts exceptionally bright, vibrant and three-dimensional images plus excellent shadow detail. It also comes with excellent picture presets, which makes it easy to set up.

Save £250 with the code TRADE250

The Bravia 8 II is one of the best TVs money can buy, and delivers an epic cinematic picture, backed up by great sound quality.

"A truly exceptional TV" is how we describe it in our Sony Bravia 8 II review. "Its combination of sizzling brightness, vibrant colours through all degrees of light, terrific shadow detail and razor-like sharpness combine to produce an image with regularly astonishing dynamism, depth and realism."

The Sony Bravia 8 II has been our reference TV since its release for several reasons.

Thanks to its QD-OLED panel, Sony's processing and a custom heatsink, its brightness is a real highlight and makes colourful content such as the Spider-Verse movies dazzle, while still delivering a supremely authentic picture.

The Bravia 8 II also looks stunningly cinematic straight out of the box, as Sony's presets are just that good and don't require any tinkering – we recommend Dolby Vision Dark for Dolby Vision content, or Professional for everything else.

All of these elements also work well with Sony's new AI processing helping to make the image exceptionally three-dimensional.

The Bravia 8 II is also one of the best TVs we've ever heard, thanks to Sony's Acoustic Surface Audio+ setup.

It's balanced, weighty, dynamic, and even manages to sound impressively spacious too.

We'd still recommend a dedicated audio system if possible to do that amazing picture justice, but by flatscreen TV standards, the Sony is very impressive.

As a flagship OLED, the Bravia 8 II is also packed out feature-wise. There's support for Dolby Vision, HDR10 and HLG HDR formats, as well as Dolby Atmos and IMAX Enhanced certification.

For gamers, there's support for 4K/20Hz, VRR and ALLM, as well as a Dolby Vision Game mode. There are only two full-bandwidth HDMI 2.1 sockets, however, one of which doubles as an eARC port, so you may have to switch cables if you have several high-speed gaming consoles.

The Sony Bravia 8 II is a phenomenal TV now at a phenomenal price of £1949 at Richer Sounds. We'd just caution against updating your software for the time being.

MORE:

Read our full 55-inch Sony Bravia 8 II review

Also consider reading our Samsung S99H review

We rate the best gaming TVs available right now for all budgets

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Daniel Furn
Staff Writer, Deals

Daniel Furn is a staff writer at What Hi-Fi? focused on all things deal-related. He studied Magazine Journalism at the University of Sheffield before working as a freelance journalist covering film, TV, gaming, and consumer tech. Outside of work, he can be found travelling far-flung corners of the globe, playing badminton, and watching the latest streaming sensation (in 4K HDR, of course).

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