The best OLED TVs offer some of the best picture quality around at the moment. And while they were once the preserve of those with particularly deep pockets, prices have slowly come down and some of the cheapest OLED TVs are now among the best.
It's basically the next step on from LCD. Because they don't require a backlight, OLED, or Organic Light-Emitting Diode, televisions can be ultra-thin, and because each pixel can be switched off individually (creating a 'true' black), they have unbelievable black levels.
OLED is also a more efficient and eco-friendly technology than LCD. They are expensive to produce, however, which is why you don't currently see OLED TVs under 55 inches.
The very best OLED televisions combine 4K and HDR technology to devastating effect. We've rounded up the cream of the crop below, including the cheapest OLED TV we've tested, to the very best OLED TVs money can buy. And with Black Friday around the corner, it's a good time to be keeping an eye out for OLED TV deals.
We've come to expect some of the best OLED TV picture quality from LG in recent years, and the 2019 C9 series doesn't disappointed. The 55in version pictured here is a 2019 What Hi-Fi? Award-winner and delivers brilliantly balanced colours, impressive black depth and eye-catching levels of detail - everything makes for a flagship picture performance at a reasonable price.
It's a good-looking OLED TV too - the tiny bezel doesn't get in the way, and its webOS operating system is as inviting as ever. As you go deeper into the menus, things get a bit more confusing but thankfully, the TV doesn't require a lot of tinkering out of the box. Its 40W speaker system sounds good enough to keep you entertained, but as with most flatscreen TVs, investing in a good soundbar won't do any harm.
Read the full review: LG OLED55C9PLA
This Panasonic set might not be the most glamorous OLED TV, but it's one of the best value sets we've seen in 2019. Here, the picture does the talking, with its natural balance and tonal subtlety giving the image a fantastic sense of realism. Blacks are inky deep, but there's detail in those darker areas too. The above LG might offer a more polished picture, but the Panasonic more than holds its own.
One big plus is that the Panasonic supports all the major HDR formats (including Dolby Vision and HDR10+), so there's no need to worry about the type of 4K content you want to watch. Oh, and its built-in speaker system sounds impressively weighty and dynamic too.
Read the full review: Panasonic TX-55GZ950B
This 65in version of LG's C9 looks lovely to look at before you even turn it on, with such slim bezels you could mistake it for a floating set (especially when wall mounted). The picture doesn't disappoint - black levels are suitably inky, while the image goes brilliantly bright, creating a stunning level of contrast in the image. And while the speakers are pretty well hidden, they create great sound. A fantastic option for any film or TV fan looking for a set bigger than 55in and another 2019 What Hi-Fi? Award-winner.
Read the full review: LG OLED65C9PLA
This was only a small improvement on its predecessor when it launched last year, but then LG was already at the front of the OLED pack. So it's a bit like criticising Lewis Hamilton for "only" finishing four seconds ahead of second place. We love the pedestal stand on this LG TV - as well as looking cool, that ridged mouth funnels sound towards the viewer from the downward-firing speaker. And the picture? It's excellent, providing you select the right mode. A great TV in its own right, and a deserved winner of its 2018 What Hi-Fi? Award. And now available at a bargain price.
Read the full review: LG OLED55C8PLA
Our advice when reviewing televisions tends to be buy a flatscreen and then add a soundbar, but this LG proves one of the exceptions to that rule. It produces just the kind of picture we'd hope for and supplements it with excellent sound quality.
This E9 has more speakers than its 2019 sibling, the also five-star C9 (4.2ch compared with 2.2ch), more amplifier power (60W against 40W) and slightly different positioning (forward-firing vs down-firing). The result is a sonic performance unmatched by any soundbar we've tested below £500, and with no extra boxes or cables!
Read the full LG OLED55E9PLA review
It might lack the more modern processor of its more expensive stablemates, but this LG still delivers quality in spades, and is a darn sight cheaper because of the lack of a bleeding edge chipset. It's a natural with colour tones, and is more than adept at handling shading - its colour reproduction is as grounded as the B8’s feet are to its stand. If you want a decent OLED set but can't afford to spring for LG's latest and greatest, this 2018 LG OLED is a fantastic option.
Read the full review: LG OLED55B8PLA
LG isn't the only game in town where OLED is concerned as these great Philips sets testify. This is a fantastically elegant set, complete with the Ambilight feature that makes coloured lights behind the TV pulse in time with what's on screen. There's a level of detail which will put many more expensive sets to shame, while contrast is superb, with the image popping from the screen. Even the sound manages to be deep and rich - impressive from such a slim TV.
Read the full review: Philips 55OLED803
A big and beautiful TV with a vibrant picture rich in detail, this is another LG OLED we’d be proud to own. You couldn’t really ask for more from the 65in LG C8. It does everything the 55in model does well, but in a larger package. That's why it is another 2018 What Hi-Fi? Award winner.
Read the full review: LG OLED65C8PLA
This Philips OLED has a B&W-made soundbar attached to the bottom, meaning not only does it provide excellent picture quality but superior sound too. Colours pop without looking garish or out of control, and there's a ton of detail to enjoy. While the audio served up is the perfect complement - voices are fuller and more rounded, and louder sounds land with the desired effect. If you're looking for an all-in-one OLED TV where you don't need to worry about adding speakers, this should go to the top of your list.
Read the full review: Philips 55OLED903
Another inviting Philips OLED. Ambilight is the star of the show here. The coloured lights correspond to what's happening on screen, making for a more immersive viewing experience. And if you have Philips Hue smart lights in your home, they can join in the action too. The TV's picture is punchy, and combined with super-sharp edges, you get a real sense of three-dimensionality. A 65-incher worthy of any lounge or home cinema room.
Read the full review: Philips 65OLED803
This TV uses the same screen and Alpha 9 processor as LG's C8, E8, G8 and W8 OLED ranges, so straightaway you know you're onto a winner. The main difference? This one has a built-in soundbar, giving you home cinema sound, which is great news if you don't want to shop around for one yourself. It's quite a looker too, thanks to the stand that makes it look like the TV is floating. The picture quality is predictably excellent, while sound goes loud without losing its balance. You can buy a better soundbar than the bundled one, but this scores extra points for convenience.
Read the full review: LG OLED55E8PLA
If you want to get the most from this Sony OLED TV, you'll have to spend some time tinkering with the settings. But it's time well spent, as the results are glorious. There's an exceptional level of detail in both the darkest and lightest parts of the picture, and it's more than adept at handling the punchy, vibrant images of a comic book adaptation. Oh, and the motion processing is the best around, making transitions run smooth as butter. Well worth a few thousand of anyone's money.
Read the full review: Sony KD-65AF9
The KD-65AG9 is an impressive OLED TV and arguably best in class in a number of ways. Picture and sound quality are both excellent, as is the TV's motion handling. It also boasts a fabulous upscaler for Full HD content. Where it falls down slightly, is with native 4K HDR pictures. In our opinion, rivals such as the LG C9 and Samsung Q90 QLED boast superior processing and HDR handling. The Sony is also significantly more expensive than its close rivals, a price which it struggles to justify.
Read the full review: Sony KD-65AG9