Spotify launches video player for ads – will music videos follow?

News
By published

Music streaming site Spotify has teamed up with Sony Pictures to add a video player to its site, initially for advertising

Spotify

Initially planned as an advertising tool, to give advertisers a choice of visual format alongside the current audio option, there's speculation it could lead to music videos appearing on Spotify.

The borderless Flash video player will run within Spotify, according to our sister site Stuff.tv, and give users the ability to pause, play and rewind the ad trailer. As you might expect, there's no fast forward option to avoid watching the ad!

The first video advertisement will appear today, for the Denzel Washington and John Travolta thriller The Taking of Pelham 123.

What Hi-Fi?
What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.


Read more about how we test