Sharp at CES 2011: nearing its centenary, and looking forward to Galapagos

There was a commendable lack of self-congratulation at the Sharp press conference this lunchtime (lunch, incidentally, was of the Saran-wrapped variety that’s seemingly built to withstand a nuclear strike).

For a company on the cusp of its centenary year – it was founded in 1912, in the propelling pencil business, and made its first radios in the 1920s –, Sharp is facing determinedly forward rather than basking in previous glories.

As is only appropriate when addressing a predominately American audience, Sharp executives dwelt lingeringly on the subject of size. ‘Making bigger better’ was a recurring theme, and the news that 70 inches is the new 55 inches seemed to play well with the natives in the crowd.

Simon Lucas is a freelance technology journalist and consultant, with particular emphasis on the audio/video aspects of home entertainment. Before embracing the carefree life of the freelancer, he was editor of What Hi-Fi? – since then, he's written for titles such as GQ, Metro, The Guardian and Stuff, among many others.