Samsung hits record high in global TV market share

Samsung has cemented its position as the global leader in plasma and LCD TVs, with its market share in the second quarter of this year rising 18% on both the first quarter and last year's sales.

The figures, from industry analyst DisplaySearch, show that Samsung's share of global flatpanel revenue in April-June was 28.5%, 18% better than the 25.9% it achieves in January-March of this year.

Korean rival LG also rose by 12% quarter on quarter, to a 15.2% share, with the only major Japanese TV manufacturer on the rise being Panasonic, up 38% to command a 6.8% market share, and fourth place in the global TV market.

Sony was in third place, its 8.3% representing a 5% drop from the first quarter of this year, while Sharp fell 17% to just 5%. However Sharp still held on to fifth place in the face of growing challenges from Chinese manufacturers, which together increased their revenues 14%.

The year-on-year figures, comparing the last quarter with the same three months in 2011, are rather more bleak – only Samsung showed growth, with LG flat, Sony down 33% and Panasonic and Sharp both down 33%.

The market as a whole has also contracted: total shipments of TVs were down 8% year-on-year, at 51.635m units, with LCD TVs down 2% on sales of just over 44m sets, and plasma down 26%, with just over 3m sets being sold worldwide.

LCD TVs – including LED-lit models – account for 85.5% of the global TV market, with plasma on 6.1%. Other technologies – basically old-style CRT TVs – still take 8.4% of the market.

On a geographical basis, the country hardest hit was Japan, with sales down 77% year-on-year, while developed markets as a whole fell 23%.

Emerging markets slowed to just 3% growth after showing double-digit growth late last year, but within this sector, Eastern Europe continued to see impressive growth, while Chinese demand recovered from a fall in the first quarter of this year to clock up 6% growth in April-June.

Follow on Twitter

Join us on Facebook

Andrew has written about audio and video products for the past 20+ years, and been a consumer journalist for more than 30 years, starting his career on camera magazines. Andrew has contributed to titles including What Hi-Fi?, GramophoneJazzwise and Hi-Fi CriticHi-Fi News & Record Review and Hi-Fi Choice. I’ve also written for a number of non-specialist and overseas magazines.