Apple's newest iPhone variant might not be selling as well as hoped. With the iPhone 14 range, Apple replaced the iPhone Mini with the iPhone Plus, a bigger-screened take on the standard iPhone. But now Apple has reportedly paused production while its procurement team "re-evaluates demand for the product", according to The Information (via 9to5Mac).
According to the report, Apple has told at least one manufacturer in China to stop production completely, while two suppliers that put together specific modules for the device have slashed their production by 70 per cent and 90 per cent.
The iPhone 14 Plus launched less than two weeks ago, on 7th October. Apple's iPhone Mini variant reportedly suffered poor sales, but Apple didn't halt production at any point in its run, and especially not two weeks after release.
However, don't expect the iPhone 14 Plus to disappear from sale any time soon. Taking it off the shelves would be a humiliating move by Apple. Indeed, the firm is reportedly pushing ahead with plans for an iPhone 15 Plus next year. At the most, expect fewer 14 Plus models to be available to better meet the lower demand.
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