Freeview HD TV/set-top box sales top three million

Samsung TV

More than three million Freeview HD TVs and set-top boxes have been sold since Freeview HD was launched in March 2010, according to trade website ERTonline.

The vast majority (90%) of Freeview HD devices sold were TV sets.

Around 18 million UK homes now have Freeview, and of those 1.75 million are connected to the Freeview HD service.

There are currently four HD channels on Freeview HD: BBC One HD, the BBC HD Channel, ITV1 HD and Channel 4 HD – with a fifth channel due to launch in April 2012.

“We’re seeing a shift in what viewers want from their TV provider,” says Freeview managing director Ilse Howling. “The ability to access high definition has become something people expect as normal when buying a new television."

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.