Samsung Display has reaffirmed its commitment to QD-OLED panel technology, revealing a new 77-inch display, the first to be added to its QD-OLED range since launching earlier this year.
This latest and largest QD-OLED went on show at the International Meeting on Information Display (IMID) in South Korea late last month.
One of the most recent advances in TV panels, Quantum Dot OLED technology, combines the self-emissive lighting properties of OLED with the colour range and brightness properties of the Quantum Dot colour system, previously limited to relatively premium LCD TVs.
It uses organic materials to emit blue light for each pixel in the picture, passing through green and red Quantum Dot layers. Unlike regular OLEDs, which pass a white OLED light through energy-absorbing RGB colour filters, QD-OLEDs can produce more brightness and wider colour gamuts.
The first QD-OLED TVs were launched earlier this year, and from what we've seen, the Samsung QE65S95B and the Sony XR-55A95K have both made compelling cases for the technology’s prowess. When it comes to colour in particular, both models have delivered remarkable volume and range, bringing a new life and depth to HDR-wide colour gamut pictures that other types of OLED TV cannot reach.
Samsung Display is thought to have invested $11.7 billion in QD technologies since 2019 and initially experienced several manufacturing issues. The company plans to end its LCD production by 2022, and is undoubtedly looking for a considerable return on its new venture, so expanding the range seems like the next logical step.
Since neither Samsung Electronics nor Sony hinted at adding a new QD-OLED to their ranges at IFA last week, we wouldn't expect to see a 77-inch consumer model until 2023 at the earliest. Hopefully, broadening the QD-OLED product line-up will eventually lead to a price drop. Theoretically, as QD-OLEDs are more straightforward in design and use fewer materials, it's thought that production costs could someday fall below that of OLEDs, potentially making them cheaper to buy in the long run.
QD-OLED: Everything you need to know about the next-gen TV technology
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