Sky has confirmed that its 3D TV service, due to launch this year, will be compatible with the 3D flatscreen models being announced at this week's CES by major consumer electronics companies.
At the show, LG, Panasonic, Samsung and Sony are due to announce their intention to roll out '3D Ready' TVs later this year, and the Sky service will work with all of those sets using an existing Sky+HD set-top box.
Viewers will of course also need 3D glasses to watch the service.
Sky has already been making programmes in 3D including movies, arts, sport and Gladiators, and has given demonstrations of the service it intends to launch using prototype 3D TVs.
The company's Director of Product Design and TV Product Development, Brian Lenz, says: "Our HD customers already have a 3D capable set-top box, so if they are interested in experiencing TV in a third dimension, the good news is that they'll have a range of 3D Ready TVs to choose from.
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"This is a great example of Sky and TV manufacturers taking the initiative to ensure there is no confusion over formats. By working together with set manufacturers, we want to provide a hassle-free way for consumers enjoy 3D TV."