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Bang & Olufsen launches 3D BeoVision 7-40 with Blu-ray

Bang & Olufsen is strengthening its 3DTV ranks with the new BeoVision 7-40 model featuring a built-in Blu-ray player and active-shutter 3D glasses.

You can watch TV on the new BeoVision 7-40 in both 2D and 3D. And B&O has been working on making sure both look good on the updated 40in LCD screen with additions like the double-sided LED backlight and improved contrast levels.

The Blu-ray player supports the following formats: Dolby Digital 5.1/EX 6.1/EX 7.1/Dolby Digital Plus 7.1/True HD 7.1, DTS MA 7.1, DTS 5.1/ES 6.1, MPEG audio L1, LPCM and 7.1ch multichannel PCM.

And the player is BD-Live compatible, able to receive extra content via the internet.

The new BeoVision 7-40 will set you back an eye-watering £7600. Better start saving then. A 50in version is also available.

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Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching whathifi.com in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.