Apple TV+ has taken the streaming crown for the second year when it comes to programming quality. A US study by Self Financial (opens in new tab) that utilises data taken from IMDb review scores has found that Apple TV+ has the highest average review scores for its streaming library.
While the streaming service is often criticised for having a relatively small content library consisting only of original shows and movies, this study has found that in the case of Apple TV+, quality trumps quantity as it’s average IMDb review score is 7.08. In comparison, Disney+ has an average of 6.71, while Netflix and Prime Video both sit at 6.62.
Apple TV+ saw the highest ratings in family friendly content at 7.34, and a massive improvement in the drama category with its average rating increasing from 3.9 in 2021, to 7.34 in 2022. The service also features the highest ratings in action, adventure and war programming, despite only having 15 titles in each category.
This means that Apple TV+ has beaten the likes of Netflix, Prime Video, Disney+ and HBO Max, who all feature third-party content on their services. Apple’s strategy of focusing on their own, high quality content seems to be paying off then, with the likes of Ted Lasso and The Morning Show being standout examples of well received original content.
It's not just the original series that can be attributed to Apple TV’s high ratings, with CODA being Apple’s first Best Picture winning film at the 2022 Oscars, once again beating out rival services that have been on the scene for much longer. With all of this in mind, the study suggests that Apple TV+ is the best value for money when it comes to quality content. Could Apple be the dark horse in the streaming wars?
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Nowhere near close to the competition.