It's been a while since we witnessed any movement on the development of an Apple iTV, but recent reports emerging from the US might just indicate that the wheels are once again in motion.
But now the Wall Street Journal reports that Apple is working on its very own content delivery network, which it suggests could be used for pushing out video content and more.
Does that mean iTV is on the way? That remains to be seen, but what also emerged is a revamp of the Apple Online Store ahead of Valentine's Day that includes a full Apple TV section.
If you pay a visit to Apple's Online Store, you may notice that Apple TV is seen as a full product line – something that was not previously the case.
Bill Norton, chief strategy officer of the International Internet Exchange, told the WSJ that Apple has acquired enough bandwidth from web carriers to move a considerable amount of data in seconds.
But while this could facilitate the company's move towards iTV, it could also indicate that it is working on another product – most likely a smartwatch. Apple is understood to be keen on both, however.
[UPDATE – February 10th]
On a related note, a new Beatles channel has launched on Apple TV to coincide with the 50th anniversary of the band's first appearance on the Ed Sullivan Show in the US. The performance will be available to stream for free for a limited time, with a range of other Beatles goodies available via the channel.
MORE: Best TVs to buy in 2014
by Pete Hayman