It's part of an ambitious effort to increase its market share in the competitive TV sector: the company is targeting global sales of 15m sets this financial year. If achieved, that would be a 50% increase year-on-year.
They use LED-backlit 240Hz panels, and claim a 2000000:1 dynamic contrast ratio, while other facilities include DLNA capability, web connectivity, four HDMI inputs and the option of adding on a USB hard drive for off-air recording.
While it's not alone in going for designer looks, Toshiba is also majoring on the environmental appeal of the sets: the 46in F1 is said to have an annual power consumption of 160kWh, making it one of the lowest-energy 3D sets on the market.
And that slim screen will cut down on packaging, too, Toshiba saying that the box for the 46in TV is 33% lighter than that for a conventional set of the same size.
The exact timing for European availability is yet to be announced.
