The LG7000 series is available in 32, 37, 42, 47 and 52in sizes. It's built around a Full HD 1080p LCD panel (rather confusingly referred to in the press release as HD Ready 1080p).
Each model employs LG's Intelligent Sensor technology, which automatically adjusts the TV's brightness according to the ambient light in the room, to produce a clearer picture. And the AV Mode gives users the choice of Cinema, Games and Sports modes, depending on what they're viewing.
There's even an Expert Mode for fine tuning the picture which is certified by the Image Science Foundation (ISF) and offers 25 further adjustments.
Sound is catered for using LG's "invisible speaker system", tuned by audio expert Mr Mark Levinson. Traditional speaker drivers and grilles are replaced with speaker actuators around the perimeter of the entire bezel for a slimmer, sleeker look.
You also get four HDMI inputs, a USB socket with JPEG/MP3 playback and LG's TruMotion 100Hz technology.
The Scarlet LG7000 series will be available in the UK from September. Prices are still to be confirmed.
LG also unveiled at IFA a Bluetooth-enabled plasma TV, the PG7000, available in 50 and 60in sizes. It uses LG's Dual XD Engine, has a Full HD panel and a claimed contrast ratio of 1,000,000:1.