Pioneer sells DJ business for $550 million

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Following on from the news that Pioneer is selling its AV division to Onkyo, the company has now announced it's offloading its range of DJ products in a deal with a private equity firm.

Last week we heard the news of the sale of Pioneer's AV business to Onkyo and now, as widely expected, the Japanese company has announced plans to also sell its DJ products business.

Pioneer's DJ range, which includes turntables, mixers and studio monitors, will be renamed Pioneer DJ and sold to private equity firm KKR & Co LP for around 59 billion yen ($550 million).

"We realised we wouldn't be able to invest in the DJ business so it would be better to spin it off and grow it independently."

Joe Cox
Joe Cox
Content Director

Joe is the Content Director for What Hi-Fi? and Future’s Product Testing, having previously been the Global Editor-in-Chief of What Hi-Fi?. He has worked on What Hi-Fi? across the print magazine and website for almost 20 years, writing news, reviews and features on everything from turntables to TVs, headphones to hi-fi separates. He has covered product launch events across the world, from Apple to Technics, Sony and Samsung; reported from CES, the Bristol Show, and Munich High End for many years; and written for sites such as the BBC, Stuff and The Guardian. In his spare time, he enjoys expanding his vinyl collection and cycling (not at the same time).