The first pricing for the Sony A95L QD-OLED has been revealed – and it's cheaper than last year's five-star A95K

(Image credit: Future)

Sony has announced the US pricing for its new A95L TV and, despite it boasting a second-generation QD-OLED panel, it’s actually less expensive than the A95K was when it launched last year.

We reviewed the A95K and were impressed, giving it five stars. We noted the bright highlights and excellent sound, and while we will need to get the new model into our test labs before delivering a final verdict, it looked very impressive when we saw it in action at Sony’s TV launch event earlier this year. You can read all about that in our Sony A95L hands-on.

OLED has become the standard for premium TVs thanks to its perfect blacks, excellent contrast control, and near-perfect viewing angles. QD-OLED, which arrived in 2022, is designed to fare better when it comes to peak brightness and bright colour saturation, which are seen by some as areas of slight weakness for traditional OLED TVs. Having said that, makers of these traditional OLED TVs now have brightness-boosting MLA technology at their disposal, so QD-OLED is far from the only super-bright OLED tech in town.

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Ainsley Walker is a staff writer at What Hi-Fi?. He studied music journalism at university before working in a variety of roles including as a freelance journalist and teacher. Growing up in a family of hi-fi enthusiasts naturally influenced his interest in the topic. Outside of work, Ainsley can be found producing music, tinkering with retro tech, or cheering on Luton Town.