Sony's OLED TV prices have been revealed – and it looks like good news for LG

Sony's OLED TV prices have been revealed – and it looks like good news for LG
(Image credit: Future)

Sony's 2023 TVs are now available to pre-order, which means we have prices on most of them. The A80L OLED is Sony's most mainstream proposition in the line-up, but it's still not exactly cheap.

It's actually pricier than its LG rival (the C3) at every size except 83 inches – at least, the A84L is, which is most probably a slight variant (or model exclusive to one particular retailer) on the A80L. We've contacted Sony for clarification here, but we're 99 per cent sure there will be little to no difference between the A80L and A84L. 

Here's a breakdown of how the TVs compare.

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SizeSony A80L/A84LLG C3

The 55- and 65-inch models of A80L ship from 21st April, while the 77- and 83-inchers don't ship until 12th May and 19th May respectively.

We have pricing on Sony's other new models, too. The range-topping X95L costs £3700 for the 77-inch model (shipping 12th May), and £4900 for the 85-incher (out 17th June). The 65-inch model has no price or release date – it's just listed as "out of stock".

The X90L is a step down from the X95L. It has a full-array LED backlight which features more dimming zones than its predecessor, apparently resulting in better contrast and less blooming. Prices are as follows: 55-inch £1600 (out 19th May), 65-inch £1900 (19th May), 75-inch £2700 (2nd June), 85-inch £8500 (11th July), 98-inch £9000 (11th July).

The X85L is another 4K full-array LED TV, but this one boasts Sony's 4K HDR Processor X1. It starts at £1400 for the 55-inch model (out 23rd June), going up to £1600 for the 65-inch model (29th May) and £2300 for the 75-inch set (16th June).

Finally, the X75WL. It's another LED TV with the X1 processor, Google TV and the Bravia Core app. Prices? £700 for the 43-inch model and £750 for the 50-inch, both of which are out on 12th June. The 55-, 65- and 75-inch TVs are still TBC for price and release date.


Here are the best TVs you can buy right now

Samsung S95C vs Sony A95L: which will be the best 2023 QD-OLED TV?

While we're waiting for a review sample of the C3, how about our LG G3 OLED TV review?

Joe Svetlik

Joe has been writing about tech for 17 years, first on staff at T3 magazine, then in a freelance capacity for Stuff, The Sunday Times Travel Magazine, Men's Health, GQ, The Mirror, Trusted Reviews, TechRadar and many more (including What Hi-Fi?). His specialities include all things mobile, headphones and speakers that he can't justifying spending money on.