I remember when... VHS took on Betamax (May 1978)

Blu-ray vs HD-DVD and MiniDisc vs MP3 remain fresh in the memory, but for the biggest format battle of them all you need to go back to the late 1970s.

Having had little competition for its professional U-Matic video cassette player, Sony had high hopes of pushing the VCR out to the masses in 1975 with its more living room-friendly Betamax player. The £800 Sony SL-8000UB was the first machine on sale in the UK, although we had to wait until 1978.

As the format took off, Toshiba, Sanyo, NEC, Aiwa and Pioneer promptly jumped onboard and a home-entertainment revolution looked on the cards. Crucially, however, JVC chose instead to develop its own system: VHS.

Within months of Betamax’s launch, JVC’s £800 HR-3300 followed. Sharp, Panasonic, Hitachi, Mitsubishi and Akai backed VHS, and the battle lines were drawn.

  • The original VHS player, JVC’s HR-3300. With its piano keys and inability to cue or review, navigating tapes was a finger-numbing affair. The red LED display allowed owners to timer-record one event within 24 hours.
  • ‘Aiwa’s gone cheese-shaped!’ we declared in our May issue. Resembling a 4.65kg wedge of cheddar, the company’s AD1250 audio tape deck wins our Competitive Test, as featured on the cover.





  • Ten years before the start of the rave scene, Wharfedale invited us to ‘Blow up your amplifier with remarkable E’s’. The promo continues: 'If you’d like to hear them, we’ll send you the list of E dealers... it’s as high as music can take you.’ For the record, the ad was for its E series speakers.
What Hi-Fi?

What Hi-Fi?, founded in 1976, is the world's leading independent guide to buying and owning hi-fi and home entertainment products. Our comprehensive tests help you buy the very best for your money, with our advice sections giving you step-by-step information on how to get even more from your music and movies. Everything is tested by our dedicated team of in-house reviewers in our custom-built test rooms in London, Reading and Bath. Our coveted five-star rating and Awards are recognised all over the world as the ultimate seal of approval, so you can buy with absolute confidence.


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