Some resolution of conflict for Amazon, some still a little way off it seems...

The Apple TV finally has an Amazon Prime Video app - it's available to download on third-generation or later Apple TV devices. While it doesn't appear to be pushed to the front page of the tvOS AppStore at the moment, a quick search will bring it up and have it installed in no time.

This could mean we see the Apple TV return to Amazon's storefront, as CEO Jeff Bezos said the company would not sell the streaming box until the app was available on it.

Amazon didn't "want to sell it to our customers, because they’re going to be buying it thinking they can watch Prime Video and then they’re going to be disappointed. And they’re going to return it", said Bezos at the 2016 Code Conference.

As this hatchet is buried, another is being sharpened - but this time it's between Amazon and Google. Google recently pulled YouTube off the Echo Show (an Amazon Echo device with a touchscreen) citing a violation of its terms of service. The uncharitable, however, might suspect it could also be due to Amazon's refusal to list Google Chomecast products on its website.

Now YouTube is being taken off Amazon Fire devices, Google saying the service will be unavailable from January next year. Google is clearly hoping this will be suitable leverage to open further discussions with Amazon - in the meantime, customers will have to endure the consequences of these two companies throwing their weight around.

As one door opens another closes, it seems...

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Comments

chebby's picture

I have frequently used the

I have frequently used the Amazon Prime app with Airplay via my ATV3. The only difference being that it’s hosted on my iPhone and iPad.

As such it’s so much easier to use than an app hosted on the Apple TV itself.

It’s a non-issue.

Minkey1's picture

Google only sell their own

Google only sell their own branded kit. Apple primarily sell their own stuff. And Amazon's entitled to sell whatever it wants. The real background to this spat with Google is Amazon's refusal to add cast support for Prime Video going right back to Chromecast's launch in 2013.

Yes, I can cast it in a browser or by mirroring my phone but as with mirroring via Airplay,  it's not satisfactory if it ties the other kit up.  

If Amazon are now selling ATV and supporting Prime on it, it makes a continuing ban on the same for cast/Chromecast look petty. The surprise is it's taken so long for Google to retaliate.