Dolby Atmos is coming to the new BMW 7 Series and its 36-speaker Bowers & Wilkins sound system

Speaker grille for a Bowers & Wilkins speaker in the new BMW 7 Series
(Image credit: BMW)

Dolby Atmos support has been rolling out to various automotive brands over the past few years, with Polestar, Porsche and Mercedes-Benz all offering compatibility one way or another.

And now you can add BMW to that list, following the recent unveiling of its latest generation of 7 Series luxury saloon.

It looks like a music and movie fan’s dream, especially if you’re lucky enough to be driven around in one, rather than doing the driving.

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Tick the relevant option box, though, and you can upgrade to the Bowers & Wilkins Diamond Surround Sound System with Dolby Atmos (£TBC), which has up to 36 speakers and a total power output of 1965 watts. It also boasts a seven-band equaliser plus seven preset sound modes.

This is the first BMW to support Dolby Atmos – the second will be the iX3 Long Wheelbase.

With the top-of-the-range system, you’ll find 3D audio channels in the roof of the 7 Series, and extra surround speakers in its front and rear headrests. The system’s ‘4D audio mode’ engages ‘exciters’ in the front and rear seat backrests to increase your perception of how intense bass frequencies are by vibrating in time with your music.

Interior picture of the BMW 7 Series showing a 31-inch TV screen folded down in the rear of the car

(Image credit: BMW)

Combine this with the optional 31.3-inch 8K Theatre Screen touchscreen (£TBC), and you’ve got the potential for movie night wherever you go, and at any time of day.

The BMW 7 Series sets the mood by automatically closing the car’s sunblinds (covering the side windows, rear window and panoramic glass roof) and dimming the rear ambient lights, then you can adjust its positioning and angle of the TV using the touch controls built into the rear doors.

As with any listening space, the quieter the better, so BMW has also gone to great lengths to improve the car’s interior acoustics and isolate you from the outside world.

Measures include sealing the side windows flush to the body of the car, adding acoustic glazing, using an elastic steering gear mounting on the front axle subframe, and an additional model-specific motor mount for the electric BMW i7.

BMW claims to have improved door isolation and improved the “aeroacoustic optimisation” of the caps that cover the exterior door mirrors. Even the tyres are fitted with “internal foam absorbers” to help with soundproofing.

We tested the Diamond Surround Sound System in the previous generation 7 Series, and thought it was a detailed, sophisticated performer, so it will be interesting to hear if the new tweaks make a big difference to sound quality.

MORE:

Read our full Bowers & Wilkins Diamond Surround Sound System (BMW 7 Series 2024) review

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Reference rooms, golden ears and subwoofer solutions: Huawei’s tuning expert discusses all things in-car audio

Porsche is bringing Dolby Atmos audio to its in-car hi-fis, but there is a catch

Andy Madden

Andy is Deputy Editor of What Hi-Fi? and a consumer electronics journalist with nearly 20 years of experience writing news, reviews and features. Over the years he's also contributed to a number of other outlets, including The Sunday Times, the BBC, Stuff, and BA High Life Magazine. Premium wireless earbuds are his passion but he's also keen on car tech and in-car audio systems and can often be found cruising the countryside testing the latest set-ups. In his spare time Andy is a keen golfer and gamer.

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