The Black Friday deal I'm recommending to my friends is on a five-year-old pair of noise-cancelling headphones. Here's why

Sony WH-1000XM4 on a table with a plant
(Image credit: What Hi-Fi?)

Black Friday is approaching faster than many of us would like to admit, and with it will inevitably be a swarm of top-notch hi-fi and home cinema deals. Now, I've covered the best Black Friday deals for the past three years, so I know what to look out for – and that has made me especially popular among my friends at this time of year.

“What Black Friday deals should I be looking out for?” is a question I'm asked non-stop in the run-up to Black Friday weekend. And while an unnerving amount of those are relating to Garmin fitness watches (a product category I am unfortunately clueless about), the next most popular request is “which headphones should I buy?”.

As a huge advocate for these wireless noise cancellers – they have accompanied me on everything from long-haul flights around the world to noisy commutes on the Northern Line – I think they represent a sweet spot in the mid-range wireless headphones market. It's a sector that has been lacking good options, as pointed out by my fellow Senior Staff Writer, Harry McKerrell.

We deemed these headphones “lightweight, comfy and clever” in our full review, and complimented the “dynamic, detail-rich sound” they produce with a “sensational sense of timing”. High praise indeed. And this sentiment still rings true five years after the XM4's launch. Pair that with an impressive noise-cancelling system that can easily drown out the hum of an aeroplane cabin and shrieking children alike, and these headphones become an easy sell for anyone who wants top-notch sound on the go.

Now, I've mentioned the price a few times, and here's where things get interesting. We initially reviewed these cans at £350 / $350 / AU$550, but they have recently dropped to just £149 at EE. There is, however, a catch.

They are currently sold out. Now that isn't a surprise, as this is a substantial saving of £200 on the original price, and one which was quickly snapped up by savvy shoppers. It's promising news, though, for what we can expect to see during Black Friday weekend – as we could see other retailers follow suit and drop the price to this level during the main savings event.

We have seen these headphones drop to £168 in the Amazon Prime Day sales back in July, though they are currently priced at £199 at most retailers (including Amazon and Richer Sounds). I would hold off for now, as they are very likely to drop in price again soon. I would wait until they hit that previous lowest price at the very least before pulling the trigger.

I've primed my friends who have asked for a worthy headphones deal this Black Friday, and I urge anyone who's after a new pair of noise-cancelling headphones that won't break the bank to consider these before looking at the underwhelming alternatives.

MORE:

Read our full Sony WH-1000XM4 review here

Sony WH-1000XM6 vs Sony WH-1000XM4: which noise-cancelling headphones should you buy?

I spent 10 hours on trains listening to the Sony WH-1000XM6 – and it convinced me to upgrade my beloved XM4 headphones

Senior Staff Writer

Lewis Empson is a Senior Staff Writer on What Hi-Fi?. He was previously Gaming and Digital editor for Cardiff University's 'Quench Magazine', Lewis graduated in 2021 and has since worked on a selection of lifestyle magazines and regional newspapers. Outside of work, he enjoys gaming, gigs and regular cinema trips.

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