Google search changes to promote legal music and video services

The tech giant has published the latest edition of the How Google Fights Piracy report, which has laid out a raft of measures to promote the use of legal services including Spotify and Netflix.

One of those measures is the introduction of new advertising formats, which are now being tested and include a dedicated results section listing legal services based on specific search terms.

BPI chief executive Geoff Taylor said: "When fans search for music or films, they should get legal results – it’s as simple as that.

"We will monitor the results carefully, but we are encouraged that Google has recognised the need to take further action and will continue to work with the search engines and government to build a stronger digital music sector."

Pete was content editor on What Hi-Fi?, overseeing production and publication of digital content. In creating and curating feature articles for web and print consumption, he provided digital and editorial expertise and support to help reposition What Hi-Fi? as a ‘digital-first’ title; reflecting the contemporary media trends. He is now a senior content strategist.