Sky says it's not after OLED TV buyers with Glass Gen 2 – and I think that's a mistake

Sky Glass Gen 2 lower right hand corner soundbar and stand on a white background

(Image credit: Sky)

Today, Sky unveiled its Sky Glass Gen 2 TV and teased a second, more affordable Sky Glass Air set, which is set to get a proper full reveal at an unspecified point later this year.

And, to be clear, the Gen 2 features some notable upgrades on the original Sky Glass, which launched in 2021 and earned a respectable, but not quite perfect four-star rating from our reviewers at the time.

While the QLED panel hasn’t been upgraded to having a Mini LED backlight, Sky claims it has more dimming zones and more advanced local dimming powers than the original Glass, allowing it to produce better black levels, clearer colours and generally better performance. Considering how impressive recent FALD sets (including the four-star Panasonic W90A I reviewed at the end of last year) have been, there could well be some truth to this claim – but we’ll need to get the new model in to confirm this.

Despite all of this, throughout the presentation, I couldn’t help but think, 'why didn’t Sky go for bigger upgrades to its new TV’s panel tech?' And, while many would talk about Mini LED, which is established in the mid-range market, my mind went a step further – surely Sky should make an OLED!

Sky representatives at the Glass Gen 2’s launch event, which was attended by our TV & AV Editor, Tom Parsons, made it very clear the firm is not interested in going after the OLED market. This is apparently largely due to the fact it thinks its customers care more about value and don’t want to splurge that much for a TV. Or, if they do, they’ll just buy one from LG, Samsung, Sony or Philips and connect a Sky Stream puck to it.

I agree with the primary point around value. I know plenty of people looking to consolidate and reduce their spending. For them, a holistic package including your content subscriptions, TV and sound system makes sense. But I’d argue that doesn’t rule out OLED. In fact, if anything, it makes a stronger case for it.

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Alastair is What Hi-Fi?’s editor in chief. He has well over a decade’s experience as a journalist working in both B2C and B2B press. During this time he’s covered everything from the launch of the first Amazon Echo to government cyber security policy. Prior to joining What Hi-Fi? he served as Trusted Reviews’ editor-in-chief. Outside of tech, he has a Masters from King’s College London in Ethics and the Philosophy of Religion, is an enthusiastic, but untalented, guitar player and runs a webcomic in his spare time.