If you've been enjoying Spotify's new Running feature, which matches the BPM of the music you are listening to with your pace, or the Discover Weekly playlist tailored to your musical taste, then the music streaming service has more improvements in store for you.
"The data we access simply helps us to tailor improved experiences to our users, and build new and personalised products for the future," Spotify says in a blog on its website.
This might have gone unnoticed if Minecraft creator Markus Persson, aka Notch, hadn't told his 2.4 million followers on Twitter that he had cancelled his account because of the changes. Persson then had an angry exchange online with Spotify founder Danel Ek.
"Let me be crystal clear here: if you don’t want to share this kind of information, you don’t have to. We will ask for your express permission before accessing any of this data – and we will only use it for specific purposes that will allow you to customize your Spotify experience," Ek said.
Is this just a storm in a teacup? Or will the changes make you cancel your Spotify account? Let us know what you think in the Comments box below.