Seiki has launched the U-Vision HDMI cable and adapter - accessories that upscale 1080p HD content to 4K Ultra HD resolution.
Seiki is known for its budget 4K TVs – there are 55, 58, 65 and 85 inch UHD sets for 2014, starting from $1500 – but the TVs have received mixed reports for their upscaling ability with non-4K content.
This external upscaling HDMI cable claims to rectify this, delivering better results from non-4K sources and going some small way to dealing with the lack of 4K content. At least that's their theory.
The Seiki U-Vision HDMI up-conversion cable will go on sale in Q1 2014 in the US at $40.
An up-conversion adapter that will up-convert 1080p to 4K and 720p to 1080p will follow in Q2. Seiki also claims "real-time detail enhancement, edge restoration and noise reduction" for the cable.
Frank Kendzora, executive vice president at Seiki, said: "Seiki aims to speed up the adoption of the new Ultra HD TV standard with more 4K content enabled by one of the best up-conversion technologies available today."
Seiki has confirmed its 4K TV line-up for 2014, the 55 inch SE55UY06, 58in SE58UY06, 65in SE65UY06 and 85in SE85UY06.
by Joe Cox