According to SlashGear, its new dongle – thought to be called the Qualcomm 4K Streaming Adapter – is based on the Snapdragon 800 processor and will be powered by Android.
In addition to its Ultra HD 4K capabilities, the new Qualcomm dongle will have a range of bang up-to-date connectivity options, including wi-fi and LTE Broadcast.
MORE: Google to introduce second version of Chromecast streaming dongle
LTE Broadcast is different to 4G in the sense that it adopts a "one-to-many approach" when transmitting, as opposed to "one-to-one", allowing streaming to multiple devices.
In fact, SlashGear revealed that Qualcomm has pretty much packed a high-end smartphone into the 4K Streaming Adapter – without, as you might imagine, the touchscreen and battery.
The design appears to be a striking red casing and a compact size, much like the Chromecast. But it's more likely to be the specs and that 4K support that will give Google and Roku a run for their money.
MORE: Complete guide to 4K content