NEWS: LoveFilm to acquire Amazon's UK and German online DVD rental business

LoveFilm, the online DVD rental site, is to acquire Amazon Europe's UK and German DVD rental business.

As part of the deal, Amazon will promote LoveFilm's services on its UK and German websites. The merger of the two DVD rental businesses will result in a combined subscriber base of 900,000 customers, claims LoveFilm.

"Customers are faced with an astonishing array of choices in the home entertainment world these days," says Simon Calver, CEO of LoveFilm International. "We will ensure that Amazon Europe's customers get the best possible DVD rental service."

LoveFilm currently offers more than 65,000 DVD titles on its site, with prices starting at £3.99/month for two discs, rising to £14.99 for an unlimited number of discs each month. Discs are delivered by first class post to your home, and can be returned in the pre-paid envelope provided.

Technorati Tags: DVD, online rental

Andy Clough

Andy is Global Brand Director of What Hi-Fi? and has been a technology journalist for 30 years. During that time he has covered everything from VHS and Betamax, MiniDisc and DCC to CDi, Laserdisc and 3D TV, and any number of other formats that have come and gone. He loves nothing better than a good old format war. Andy edited several hi-fi and home cinema magazines before relaunching in 2008 and helping turn it into the global success it is today. When not listening to music or watching TV, he spends far too much of his time reading about cars he can't afford to buy.