During Prime Day, we saw some of our favourite OLEDs drop to rock-bottom prices, with the LG C5 leading the charge when it came to price drops.
Well, now it's Samsung's turn – the 48-inch, five-star Samsung S90F has dropped to £749 at John Lewis, the lowest price we've seen for the set so far.
If you're upgrading to OLED for the first time for the football, then the panel technology boasts several advantages for watching sports, including incredible contrast, faster refresh times to minimise motion blur and wider viewing angles so the whole watch party can see.
You'll have to pay an extra £29.95 for next-day delivery, but luckily the S90F can be set up in less than a minute – and should be well worth it for the Messi vs Kane showdown.
If you're looking for a mid-sized TV, the Samsung S90F currently ranks at the top of our guide to the best 50-inch TVs It's ideal for a small lounge, bedroom or just as a mid-level OLED.
Despite its compact size, it delivers a bright, punchy picture that will offer a fun experience for films, football or whatever you wish to use it for.
After testing with a viewing of Civil War, our Samsung S90F review reads: "Explosions pop out of the dark cityscape with dazzling brightness and a clear, bright fiery hue that makes them truly come to life.
"The S90F also manages to retain colour volume during the tricky scene, with characters’ faces retaining their warmth and offering solid levels of detail in both the darkest and lightest parts of the picture – which is impressive as many OLEDs can struggle here."
Upscaling is also particularly impressive, which will come in useful if you're watching the football on linear TV.
The Samsung S90F is also notably easy to set up, with the screen easily and quickly connecting to the stand thanks to a screw-free design. Ideal for delivery just before the match!
The S90F is also one of the only non-LG OLEDs with four full-fat HDMI 2.1 inputs, along with VRR and ALLM. This means even gamers with multiple consoles can play at 4K/120Hz, or even 4K/144Hz if they have a powerful enough PC.
The main drawback of the S90F, however, is the sound. The 60-watt, 2.1.2-channel Dolby Atmos built-in sound system delivers a reasonable sense of directionality, but lacks oomph – we recommend one of the best soundbars if you want to get that stadium feeling.
A five-star OLED for under a grand, let alone £750, is a bona fide bargain. If you want to watch the last few matches of the World Cup on a glorious OLED, we recommend the Samsung S90F, now 50 per cent off at John Lewis.
MORE:
Read our full Samsung S90F review
These are the best Samsung TVs: budget to premium, 4K, 8K, QLED, QD-OLED
And the best OLED TVs: our reviewers' 5 top picks for serious movie fans
